Analytics & AI-Assisted Cleanup

Where shifting sands find steady insight.

Analytics you can trust, built faster with AI.

Broken tracking, dashboards nobody trusts, and reports that take too long to build — cleaned up, validated, and made steady, using the same spec-driven discipline built over years running data collection for a major national retailer.

Start a conversation See what I help with

Clean, trustworthy data is the whole job — whether that means fixing broken tracking, rebuilding a dashboard nobody believes anymore, or helping a team actually start using AI tools well. Every project gets the same spec-driven discipline I use running data collection for a major national retailer, and AI handles the tedious parts, so you get results quicker and cheaper than the traditional route.

What I Help With

Three ways in, one discipline.

Active Now

Analytics & dashboard cleanup

Broken Google Analytics setups, tangled event tracking, and Looker Studio or BigQuery dashboards nobody trusts anymore — reviewed against a clear spec, fixed, and documented so the numbers hold up when a real decision rides on them.

GA4 · Looker Studio · BigQuery

Templates

Ready-built dashboard templates

Looker Studio and BigQuery templates built from patterns that show up again and again in small-business reporting — for teams who need something working now, not a six-week custom build.

Coaching

AI adoption for small teams

Hands-on working sessions helping a small business actually start using AI tools in day-to-day work — not a lecture, a session that leaves you with something usable.

Background

Where the discipline comes from.

Mark Trogdon, founder of Flowing Sands Insights

Mark Trogdon — the person doing the work, not a team of subcontractors. Based on the Georgia coast, bringing enterprise-analytics discipline to small-business budgets and timelines.

Years spent inside enterprise-scale analytics — writing the specs that define what gets tracked, and reviewing every build against them before it ships — is the foundation every engagement here is built on. That same rigor applies whether the job is a $500 tracking fix or a full dashboard rebuild, just applied at small-business speed, with AI doing the tedious parts.

Enterprise analytics governance Years writing data-collection specs and validating implementations for a major national retailer's analytics program.

Adobe Analytics & CJA Deep, hands-on experience with enterprise-grade analytics platforms and the discipline of spec-driven tracking.

Google Analytics (GA4) certified Google Analytics Certification, issued October 2026 — enterprise-level rigor applied to the platform small businesses actually run on. Verify credential

AI-assisted, not AI-generated AI tools speed up the tedious parts of the work — the review, the judgment, and the validation stay human.

Get In Touch

Tell me what's not adding up.

Or email directly: mtrogdon@flowingsandsinsights.com

Based on the Georgia coast — working remotely with small businesses anywhere.